At Google, soon ads will be created entirely by artificial intelligence
Artificial intelligence (AI) can write, sing, draw, communicate and read minds (or nearly so). Could they soon assume the role of advertisers? This is what Google wants anyway, Wired Media reported. The American company, which draws 80% of its revenue comes from advertising (more than 186 billion euros), has already been using this technology for years to help companies target customers or automatically change the size of an ad’s image.
Now, the ad juggernaut wants to see more by using generative AI systems like those used by synthetic image generators like ChatGPT or DALL-E. Jerry Dischler, the company’s vice president of advertising, gives several examples of possible uses.
Today, when a person makes a query in a search engine, algorithms draw texts and photos from a database manually created by advertisers to serve ads to the Internet user. But with the ability to ask AI to recommend texts, that will change.
If someone types “skin care for sensitive and dry skin” into Google, AI can generate an ad for a cream with the text “Relieve your sensitive and dry skin,” says Jerry Dischler. The improvement may seem trivial, but Wired notes that if an ad sticks to its search, a web user is more likely to click on it.
Google also plans to use this technology to provide a chatbot that helps advertisers choose the right keywords.
Image creation is no exception. By the end of 2023, the American company wants to test a tool that will allow advertisers to ask AI to create images for their ads – something similar to what can be done in DALL-E.
Many American artists Complained Google ensures that this new feature does not create any legal liability for advertisers, as opposed to platforms such as Stable Diffusion, Midjourney or DeviantArt in recent months, who contested the right to process their images during their learning phase.
Advertisers won’t have full freedom in their creative process: in particular, they won’t be able to ask the AI for inappropriate or misleading images or text. Advertisers can use these tools to change the background of an image, but also increase its resolution.
According to Jerry Diskler, the tool essentially makes it possible to create more relevant ads at a lower cost. “We want to provide personal assistance to millions of advertisers, large and small, but we believe in it [l’utilisation de l’IA] It’s the best thing to do.”He points out.
Google is not the only company looking to enter this field. The race for AI in this digital far west has turned meta Announced on May 11. Launching a suite of ad creation tools using generative AI makes it possible to recreate funds and adjust the size of photos to best suit stories or reels.
While there is no clear winner yet, one thing is for sure: Internet users, when it comes to selling products to tech companies Know how to compete creatively.